Brand Positioning + Repositioning

It’s not just about positioning a brand. It’s about reshaping a category.

The most effective brands “own” particular categories in the minds of their customers, and we’ll help you identify those exact categories to create the most relevant brand positioning. Effective brand positioning means you’ll stand out from the competition, because audiences easily recognize your distinct value.

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Why a Digital Agency is The Best Choice to Position Your Brand

At Parallel Path we use a data-driven process that gets results. We don’t deal in guesswork when positioning or repositioning a brand in the marketplace. Our proprietary data collection platform provides the metrics and then we analyze that information. The result is a powerful brand position that resonates with the audience in your target category.

How Parallel Path Positions Brands

Positioning challenges come in all shapes and sizes. Sometimes the problem is fitting into a crowded category (which can feel like trying to get the attention of someone in a room where everyone is yelling). Other times, people don’t even know your category exists (which can feel like trying to give directions to someone who speaks Wakashan — and no one speaks Wakashan anymore). Understanding category dynamics is essential to creating effective positioning strategies.

Open Space + Unmet Need + Business Strength = Solid Positioning

To craft a compelling positioning strategy, we start by uncovering challenges and gaps in a category. Additionally, we define the unmet or undermet needs of the target audience. These findings are aligned with what your company does best, and the result is a compelling narrative to drive engagement.

General Benefits of Brand Positioning

Ready? Let’s Connect.

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