Brand Strategy

Great things happen when traditional brand strategy meets the digital, data-driven revolution.

At Parallel Path, we know there's more to good branding than slick aesthetics and catchy taglines. To grow, you need a brand strategy that's supported by real-world numbers. Evolving your brand takes equal parts creativity and data analysis — and we tackle both.

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Why a Digital Agency is The Best Choice to Develop Your Brand

All brands tell a story. But, until now, companies had to spend extra time and money to find out if they were telling the right story to the right people at the right time. Parallel Path's data-driven approach to brand strategy utilizes our proprietary data collection platform to gain business, category, and audience intelligence to inform the creation, testing and execution of your brand's strategy. That means you'll spend less with third-party market research vendors and free up capital for executing ideas. With our custom data-collection infrastructure in place, we'll continue to optimize your strategy so it walks a parallel path with your audience.

Parallel Path's Philosophy on Building Great Brands

Parallel Path believes in creating purpose-driven, authentic brand strategies that emerge from the core of why your business exists. To shape the future success of your business, brand strategy requires more than just developing the right personality and messaging. That's why we take an immersive approach, getting to know your brand and the community that surrounds it. We don't create “me too” brands. We develop brands that stand out and mean something to their internal and external audiences.

Brand Strategy & True Data: A Love Story

It's a marketer's love story: Brand Strategy has been looking for True Data its whole life, and they've finally found each other. Our true data collection platform provides a wealth of consumer, brand, and category intelligence. We marry these insights with our team of expert strategists to develop brands that create moments of real connection and engagement with their audiences - and everyone lives happily ever after (unless directed by the Coen Brothers).

General Benefits of Brand Strategy

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