General Benefits of Retargeting / Remarketing
- Mutual Interest: Connect with people who have already expressed an interest in your product or service.
- Low on the Funnel: Serve up ads that will reach people who are ready to buy.
- Multiple Touch Points: Once someone has visited your website once, retargeting lets you “find” that person wherever they’re browsing, from Facebook to Google.
- Retention: Keep your customers engaged by utilizing this channel to connect beyond the purchase.