Demand Generation

Command your demand with smart content strategies.

Demand generation and lead generation share some similarities, while operating at different points in the sales funnel. Demand generation occurs higher up the funnel, creating awareness and interest in a category, product, or service. Lead generation takes place lower down the funnel, capturing the interest of consumers who are closer to making a purchase decision.

Companies need to generate demand when the opportunity in their category has been maxed out, or, conversely, when their category is new or not well known. Otherwise, companies should tap into the demand that already exists in their category and turn it into leads.

Demand generation programs indirectly create more leads by reaching new audience groups; however, they tend to be costly and more challenging to measure. Parallel Path develops smart KPIs and sound demand generation strategies to achieve desired business objectives.

Demand Generation Services

Digital Analytics

Data Collection Infrastructure: A data collection solution tailored to your business needs.

Social Media Strategy

Gain impressions that actually impress with our data-driven, but human-centered approach to social media planning and execution.

Digital Strategy

Before we develop your tactical executions, we work with you to articulate a digital strategy to meet your business goals.

Social Media Management

Social Media Strategy should be a Human Strategy. Being social with your people is more important than how you do social media.

Display/Programmatic Advertising

Maximize spend by employing smart purchasing strategies. Boost engagement by creating cross-channel customer experiences.

Social Media Advertising

It’s about creating an engaging conversation with your target audience across social platforms and digital channels.

International SEO

From regionally specific search engines to multilingual solutions, we optimize brands for the global marketplace.

Content Marketing

A turnkey content marketing and management solution, that delivers.

Web Design & Development

Smart information architecture to boost SEO, mobile first design, intuitive user experiences — all wrapped up in captivating designs.

Landing Pages

Creating a powerful hub for online campaigns.

Digital Design (ads, infographics, brand identity)

People go crazy for a sharp-dressed brand.

Here’s how we’ll help you:


If you are running and building an organization, you are responsible for growing revenue, cutting costs, accelerating time to market, and ultimately driving the vision that will inspire every department. Our senior level teams of marketers, analysts, data technicians, and strategic business consultants will work alongside your organization, applying digital to bring that vision to life.

VP / Director

You know what the business goals are. Now it’s time to create the marketing strategy to meet them. Before you communicate externally to consumers, you must justify your budget and sell-in your plan internally. You’re highly accountable for the success of your initiatives, which is why we do everything we can to support you.


The greatest strategies in the world are nothing without execution. That’s where you come in. You have to manage people and resources to move everything forward expeditiously and economically. When it comes to the execution of your digital marketing plan, there is no better ally than Parallel Path.

Ready? Let’s Connect.

Contact Us